Creating Systems that Evolve

Final piece in our series on Financial Strategy: The CFO’s Playbook


After exploring the foundations, operating models, technology, and advanced techniques of strategic planning, we arrive at perhaps the most crucial challenge: building systems that can evolve with your organization. The ability to evolve planning capabilities is often what separates sustainably successful organizations from those that plateau.

The Evolution Challenge

One of the most valuable insights I've gained is that planning systems need to evolve before they break, not after. I've seen too many organizations wait until their planning processes are actively failing before trying to transform them. The cost of this reactive approach – in terms of missed opportunities and strategic missteps – can be substantial.

The key is building systems with intentional flexibility – creating frameworks that can scale and adapt without requiring complete reinvention at each stage of growth.

Signals and Triggers

Through my experience helping organizations scale, I've identified several key signals that indicate when planning systems need to evolve:

  • Decision velocity slowing

  • Increasing manual workarounds

  • Growing stakeholder frustration

  • Missed opportunities due to process constraints

  • Rising complexity in routine planning tasks

The organizations that handle evolution best are those that actively look for these signals rather than waiting for obvious breaking points.

The Capability Journey

One particularly valuable framework I've developed is thinking about planning capabilities as a journey rather than a destination. This means building systems that can evolve through different stages:

  • Foundation building

  • Process optimization

  • Capability expansion

  • Strategic integration

Each stage builds on the previous one while creating the foundation for future evolution.

Managing the Human Element

Perhaps the most underappreciated aspect of evolving planning systems is managing the human element. I've found that successful evolution requires:

  • Clear communication about why changes are needed

  • Adequate support during transitions

  • Recognition of the learning curve

  • Celebration of incremental improvements

Looking Forward

As we conclude this series on strategic financial planning, remember that the goal isn't to build perfect systems – it's to create capabilities that enable better decisions and support sustainable growth.

The most successful organizations I've worked with understand that evolution isn't just about changing processes or implementing new tools – it's about building adaptability into the core of how they plan and operate.

Remember: The most valuable planning systems aren't necessarily the most sophisticated – they're the ones that can evolve to meet changing business needs while continuing to enable better decisions.

Final Thoughts

Throughout this series, we've explored the key elements of building effective strategic planning capabilities. The journey from basic planning to sophisticated, evolving systems isn't easy, but it's crucial for sustainable success in high-growth environments.

The organizations that get this right don't just grow faster – they grow smarter, making better decisions and adapting more effectively to changing conditions. The key is approaching this journey thoughtfully, building foundations that can scale, and creating systems that can evolve with your organization.


Fishbone Ventures partners with high-growth companies to build analytics capabilities that scale with their ambitions. Our approach combines rigorous analysis with practical execution to deliver lasting results.

Contributed by Ryan Abbadi (Founder & Managing Partner)

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Mastering Advanced Planning Techniques